|Washington Times, 26-May-1915|
"Open your shutters, you screen bugs, and let this breeze sweep through your attics. We've got the film world by the hair. We're going to make you eat, drink, dream and scream UNIVERSAL. We'll make your eyes pop, your nerves tingle and minds dance whenever you see or hear the word."
In this ad, they stopped the weekly advice to take Santa Fe to Los Angeles, take a trolley to Universal City and "SEE HOW THE MOVIES ARE MADE."