Friday, February 23, 2018

Even a Fire Fails to Drive Out an Audience When Harold Lloyd is On the Screen -- February 23, 2018

Moving Picture World, 16-February-1918
Harold Lloyd had been successfully appearing in the Lonesome Luke comedies for Hal Roach's Rolin since 1915. He felt dissatisfied with the unrealistic Luke, who had started as an imitation of Charley Chaplin, and looked for a new character. Lloyd came up with what he called the "Glass Character."

Harold had only a half page ad 100 years ago this month.  The ad mentions a fire that occurred during a showing of "Love, Laughs and Lather," a late Lonesome Luke movie, at the Palace Theater in Schenectady, New York. The audience wanted to stay and see the end of the movie.

Moving Picture World, 02-February-1918
Pathé announced that, starting in February, it would release a Harold Lloyd one-reeler every week.  "It was felt that Lloyd in one-reel comedies exclusively would have a wider distribution than would be possible with the longer films."

Moving Picture World, 09-February-1918
"The output has been increased in response to a demand for which the popularity of the two-reel "Lukes," now discontinued, and the one-reel Rolin has been responsible."

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