Wednesday, May 9, 2018

Screen Gems -- May 9, 2018

Moving Picture World, 04-May-1918

Gilbert M Anderson, Broncho Billy, was the first western star. With George K Spoor, he had founded Essanay (S and A). In 1918, Essanay began rereleasing his one-reel westerns.

It is interesting that Essanay used the term "Screen Gems!" to promoted the "revivified" movies.  Screen Gems was a name used by Columbia Pictures, first for its animation studio, and then for its television subsidiary.

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