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| Motion Picture News, 12-May-1923 |
George N Fenin and William K Everson in their book The Western: from Silents to Cinerama said that The Covered Wagon, directed by James Cruze, may have been the first epic western. Jesse Lasky gave Cruze liberty to shoot on location and spend money. Paramount promoted the film heavily, as we see in this two-page ad with color, which is number 6 of a series. I didn't get to post this last month.
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| Motion Picture News, 12-May-1923 |
Members of the Bannock Tribe saw a special screening of the film in Fort Hall, Idaho.
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| Motion Picture News, 12-May-1923 |
A Broadway theater used this electric sign to promote the movie.
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