|Washington Times, 31-March-1915|
"Come on out to Universal City and see all these maniacs earning their salaries."
With expositions in both San Francisco and San Diego dedicated to the newly opened Panama Canal, and with tourism to Europe cut off, Universal hoped to attract visitors to its new studio, Universal City. "Stop off if you are going to the San Francisco and San Diego expositions. Take the SANTA FE to Los Angeles. It's only a step from there. See How the Movies Are Made."