|Motion Picture News, 14-April-1923|
George N Fenin and William K Everson in their book The Western: from Silents to Cinerama said that The Covered Wagon, directed by James Cruze, may have been the first epic western. Jesse Lasky gave Cruze liberty to shoot on location and spend money. Paramount promoted the film heavily, as we see in this two-page ad with color, which is number 4 of a series.
Tim McCoy, who served as a technical adviser, remembered that many families had answered the call for covered wagons by bringing the ones their families had used to go west less than 70 years before. McCoy said that whole families came and treated the shoot like a camping trip and a picnic.
|Motion Picture News,|
The buffalo hunt was shot on Antelope Island in the Great Salt Lake. Some animals, then very endangered, were hurt or killed.
|Motion Picture News, 28-April-1923|
The movie opened to good business on the West Coast.