|Motion Picture Daily, 30-June-1959.|
This month I have an ad from the year before, on 26-June-1959, when Swedish fighter Ingemar Johansson took the heavyweight title from Floyd Patterson, becoming the first heavyweight champ from Europe since Primo Carnera lost the title in 1934.
Europeans were happy to see a European win the title and racists were happy to see a white man win. Patterson and Johansson fought again on 20-June-1960 at the Polo Grounds. Patterson won by a KO in the fifth round, becoming the first man to win the Heavyweight championship back after losing it. They fought again on 13-March-1961 and Patterson won by a KO.