Omaha Bee, 03-July-1924 |
This ad has a couple of interesting features. "No War Tax on Tickets" -- The entertainment tax imposed during World War One had just been repealed. "Rialto Cooling System Now in Perfect Operation." This implies to me that their air conditioning did not work properly at first. Before air conditioning, many movie theaters had to close down during the summer.
I also like the image of Charlie.
Betty Compson was a popular leading lady. Miami, directed by WW Hodkinson, is believed to be lost.
Photoplay, July, 1924 |
People were also anxious to see Charlie's new movie, which would be released as The Gold Rush.
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