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Moving Picture World, 22-July-1922 |
This two-page trade ad with color must have been very expensive, but Harold Lloyd's first full-length feature,
Grandma's Boy, was bringing in scads of money. The ad lists two major theaters, the Symphony in Los Angeles and the Strand in San Francisco which were showing it on an indefinite run. This was not common in 1922. The film would soon open at another major theater, the Mark Strand in Manhattan.
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Moving Picture World, 15-July-1922 |
This item says that the eighth week of the run of Grandma's Boy at the Symphony Theater in Los Angeles broke Harold's own "world" record for the longest run of a comedy.
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Moving Picture World, 22-July-1922 |
And here we see Grandma's Boy reach its ninth week at the Symphony Theater.
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Moving Picture World, 29-July-1922 |
Here is a report about Grandma's Boy reaching its tenth week at the Symphony Theater.
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Moving Picture World, 22-July-1922 |
Everybody wanted to book Grandma's Boy.
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Moving Picture World, 29-July-1922 |
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Moving Picture World, 29-July-1922 |
Piracy was as much of a problem in 1922 as it is in 2022. Harold foiled pirates by releasing Grandma's Boy overseas before he released it in the US.
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