|New York Clipper, 18-April-1903|
The Edison Manufacturing Company offered projectors and films. The films included "Sir Thomas Lipton and the Launching of Shamrock III." British yachtsman Sir Thomas Lipton, founder of the tea company, tried to win the America's Cup five times between 1899 and 1930, always with a boat named Shamrock. He never won, but he was widely respected for his sportsmanship. Perhaps this was film of the launching of the Shamrock III in 1903:
Note that each film could be ordered by telegram using a single code word. This was easier than describing the film or telegraphing a complicated order number.