|Motion Picture News, 17-March-1923|
George N Fenin and William K Everson in their book The Western: from Silents to Cinerama said that The Covered Wagon, directed by James Cruze, may have been the first epic western. Jesse Lasky gave Cruze liberty to shoot on location and spend money. Paramount promoted the film heavily, as we see in this two-page ad with color, which is number 2 of a series.
Future western star Colonel Tim McCoy translated for the native American members of the cast.