Thursday, October 13, 2016
We only Show the Good Ones -- October 13, 2016
The San Francisco Arts Commission (http://www.sfartscommission.org/) has set up a series of posters by artist Jeff Canham. "The Best Show in Town" depicts messages that appeared on the marquees of famous theaters along Market Street from 1928 to 2015.
This item appeared on the marquee of the Strand Theater at 1127 Market Street in 1928. The Jewel opened in 1917 and went through many names before it became the Strand in 1928. By the 1970s and 1980s it was a revival house. I saw Let it Be there. I saw Apocalypse Now and the line about unspeakable rites made me wonder what was going on in the balcony. It continued to decline and started showing dirty movies in 1994. It closed after a raid in 2003 and I waited for someone to tear it down.
Instead, ACT, the American Conservatory Theater, purchased the building, restored it, and used it while the Geary Theater was being restored. They continue to use its two spaces as smaller venues than the Geary.