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| Moving Picture World, 04-April-1925 |
Radio station KFWB went on the air in March, 1925. It was founded by Warner Brothers and served as a publicity arm for the studio. KFWB no longer belongs to Warner Brothers, but it is still on the air.
Educational Players Do
Their Stuff on the Air
JACK WHITE'S Mermaid Comedy Company, together with performers appearing in other units producing comedies
for distribution through Educational Film Exchanges, Inc., last week staged a very successful exploitation tieup when stars of the
various companies broadcast a program from the recently opened radio station KFWB at Los Angeles, operated by Warner Brothers.
The program was opened by Eddie Nelson, now starring in Mermaid Comedies, who delivered a monologue and some of the
vaudeville chatter which he used on the Orpheum Circuit in the West, where he is known as "The Sunkist Kid." This was followed by
the Mermaid Quartette which sang two numbers.
Following this came Clem Beauchamp, an assistant director and a promising lyric tenor, who delivered two songs. The O'Neal sisters,
Zelma and Bernice, then sang two of their latest songs, "When You and I Were Young, Maggie," a la 1925, and "Log Cabin." Zelma
O'Neil sang a special comedy number, "I'm a Pickford That Nobody Picked," one of her successes from Harry Carroll's "Pickings,"
the show in which she was appearing when Jack White discovered her. Miss O'Neal is a Cameo star.
Lige Conley, Mermaid star, followed with a display of his versatility in rendering a piano, banjo and saxophone solo. At this
point the entire radio program was tied up with the showing of two Mermaid Comedies in Los Angeles, when it was announced that
Conley could be seen at Loew's State in "Fast and Furious" and in "What a Night" at the California.
Joseph Diskay, the tenor, a favorite with radio fans, contributed his services to the program and sang two numbers, and Miss
Hilda Goldman, operatic soprano, also popular with radio fans on the West Coast, obliged with selections.
